Sponsorship For Every Athlete

In 1999 Bob Brubaker was preparing for the Ironman Triathlon World Championship in Kona, HI and like most athletes thought of seeking out a company to sponsor him. After being made fun of for eating SPAM, he decided to ask Hormel for sponsorship. This is Bob’s story of sponsorship as the SPAMMAN at the IRONMAN. Bob relates his story as he gives encouragement and practical tips for finding and pursuing a sponsor.